Making De Mandemakers Groep a digital powerhouse across North West Europe was a challenge on it’s own. And besides Ikea, I can proudly say that this mission became and stayed successful. However, during my project there were two major challenges that kept me sharp but also made the work fun and interesting.

Creating Distinctive Websites for Diverse Brands
One of the major challenges in this project was developing unique websites and styles for each brand under De Mandemakers Groep without falling into the trap of simply replicating previous designs.

Each brand had its own distinct identity, catering to different types of visitors—from modern and affluent to basic and eco-conscious. I embraced this challenge with enthusiasm, as it allowed me to dive deep into understanding each brand’s audience.

By carefully tailoring the design, tone, and user experience, I was able to create a digital presence that perfectly aligned with each company’s values and customer expectations. This approach ensured that each website felt authentic and resonated with its specific target market, enhancing the overall brand strategy.

Inspiring In-Store Visits Through Digital Channels
The second challenge was the nature of the products themselves, kitchens and bathrooms. These are significant investments that most people want to experience in person before making a decision. Selling these products online purely through images was not enough.

My strategy focused on using the digital platform to inspire and motivate visitors to take the next step: visiting the store. I designed the websites to not only showcase the products but also to create a sense of aspiration and desire.

Through engaging content, virtual tours, and clear calls-to-action, I encouraged users to book appointments, effectively turning the websites into powerful lead generation tools. This approach helped bridge the gap between the online and offline experiences, driving foot traffic to the stores and increasing sales.