De Mandemakers Groep

Kitchen, Sanitary & Living
Client
  • De Mandemakers Groep
Services
  • User Experience
  • Conversion Optimization
Industry
  • Retail
  • Kitchen, Sanitary & Living
Deliverables
  • Experience Designs
  • Wireframe models
  • User interviews
  • Expert Reviews

About the project

Turn your house into your home

De Mandemakers Groep (DMG) is known in Europe to many who own a Kitchen, Bathroom or ever decorated their home. With companies like Keuken Kampioen, Woonexpress, Mandemakers Keukens and many more, every home-style known to men is represented.

And all those brands needed their own website to inspire visitors, gain leads and sell. A challenge I accepted with open arms. The freedom to customize every site. Sometimes even starting from scratch, or merely an online business card. Creating digital brand guides that matched the label to the targeted group, or testing multiple pages and elements to find out how to change visitors to customers. A day at DMG was never dull!

Video created by DMG™
Kitchen labels
Equipment
Living labels
Sanitary labels

My role in this project

Datadriven Design on top level

During my time at DMG I practiced and learned to merge two individual roles into one role. The first being the role of UX Designer. Designing new websites that meets the expectations of the visitors. The other, the role of CRO Specialist. A role that opened a new world of data to me.

By combining those two roles into one, I could not only make designs that matched the users. But I could also prove the value with data. And this might sound like a perfect way to sell your work as a designer to the board. However, the data can also proof your designs to fail. And when that happens, it challenges you to try a different approach to solve a challenge.

Lucky for me, I had dozens of websites under my wing. So plenty of opportunity to learn!

My role in this project

Datadriven Design on top level

During my time at DMG I practiced and learned to merge two individual roles into one role. The first being the role of UX Designer. Designing new websites that meets the expectations of the visitors. The other, the role of CRO Specialist. A role that opened a new world of data to me.

By combining those two roles into one, I could not only make designs that matched the users. But I could also prove the value with data. And this might sound like a perfect way to sell your work as a designer to the board. However, the data can also proof your designs to fail. And when that happens, it challenges you to try a different approach to solve a challenge.

Lucky for me, I had dozens of websites under my wing. So plenty of opportunity to learn!

Kitchen Labels

Living Labels

Sanitary Labels

Equipment

Examples of my work for DMG™
Data shows most luxury brands have nothing to fear from the fold. Space for each element actually makes the products more desirable and increases the focus & interaction!
Data shows most people navigate with their thumbs. But can’t reach the top corner of their phone with this preferred finger. By introducing a bottom navigation, the interaction doubled!
At DMG a website is never seen as a static item that just hangs around the web. Every site needs focus, daily changes and from time to time even a full make-over to appeal to the changing audience.
Great kitchens for low prices. And that's exactly what the design breaths. Compact elements, bright colors and a lot of screaming. Too full? The audience disagrees.
Unlike most Kitchen websites, it's common to buy products directly online. With a clear overview, clean navigation and a lot of styling advise, the website fits perfectly within the brand.

The biggest challenge I faced

Behaviour changes on micro levels

De Mandemakers Groep (DMG) is known in Europe to many who own a Kitchen, Bathroom or ever decorated their home. With companies like Keuken Kampioen, Woonexpress, Mandemakers Keukens and many more, every home-style known to men is represented.

And all those brands needed their own website to inspire visitors, gain leads and sell. A challenge I accepted with open arms. The freedom to customize every site. Sometimes even starting from scratch, or merely an online business card. Creating digital brand guides that matched the label to the targeted group, or testing multiple pages and elements to find out how to change visitors to customers. A day at DMG was never dull!